What should I post on social media? How do I keep my content varied? How do I keep my followers and prospective customers engaged?
These are questions a lot of businesses of all sizes ask themselves. The best place to start is with the 70-20-10 rule.
What is the 70-20-10 rule?
This is a rule that can be applied to many areas of life, such as when budgeting or considering how to best prioritise your time.
When it comes to social media content, according to Smart Insights your content should be split as below:
Examples of content
Informational
- 5 top tips
e.g. 5 top tips when considering new windows
- How do I know
e.g. How do I know that I need new windows?
- How to
e.g. How to maintain your new windows
- Do’s & don’ts when
e.g. Do’s & dont’s when buying new windows
- 5 reasons
e.g. 5 reasons to consider new windows
- Our 5 favourite
e.g. Our 5 favourite suppliers
Emotional
- Team, family & pet involvement!
- Milestones such as birthdays, births & anniversaries
- Meet the team
- Day in the life of
- Viral trends
Promotional
- Product, service & supplier focus
- Giveaways & promotions
- Before & after
- Getting in touch
- Availability of services
We pride ourselves on offering flexible services to fit B2B businesses of all sizes. Find out more about our services here.
Alternatively complete our contact form below.
