Some of the quickest wins on social media are highlighting the low hanging fruit, which tends to be features and functionality that the platforms already offer. It’s just making sure that you’re taking full advantage! Check out 8 tips below for optimising your channels:
1. Ensure your profiles are fully complete e.g. adding services & a web address to your Facebook page and making sure your Instagram highlights provide the information an interested customer would need to see when they first land on your grid
2. Using relevant hashtags so your content can be categorised and made visible to users searching for specific topics. Tip: you can check the popularity and volume of a hashtag in search before using one
3. UGC (User Generated Content) – encouraging customers to share photos, which increases awareness and builds trust with your audience that people are using your product or service
4. Tagging locations, brands/suppliers & other businesses where appropriate
5. Using stories to connect with existing followers and reels to connect with new customers
6. Taking advantage of analytics and connecting up with your website Google Analytics to track visitors and conversions
7. Giveaways & promotions. Tip: why not try collaborating with a supplier who may be able to help you fund your giveaway whilst also giving them the spotlight
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