The B2B environment is full of experienced individuals who know what they do and how they do it. When it comes to a B2B company, a lot of their staff have also been in the shoes of their customers. This makes them excellent at their job, because they understand the common challenges that their customers face on a daily basis.
However, knowing your industry inside out can come with its obstacles because sometimes there’s a tendency to assume your customers have an equal knowledge and understanding.
As a result, when businesses market to their customers and find the engagement response is limited, it can leave them scratching their heads wondering what went wrong.
That’s where Juno can help.
Simply put Juno marketing is all about making the complicated uncomplicated, then turning it into something compelling.
From our experience, we find the biggest issue is that B2B businesses are trying to say too much. It also tends to be too technical or in their own jargon, which no one outside of their own business understands.
Yes, of course there’s a place for technical acumen – but when it comes to making your customer stop in their tracks and pay attention to you, it really is about simple, clear messaging.
Likewise, we find a common mistake by B2B businesses is that they see no value in marketing, because they see themselves as a ‘people business’.
Marketeers are people too! We also see the importance of people buying from people, but we also see the opportunity marketing can have to make businesses more professional and appealing to their customers.
Whether that be supporting your team with new sales materials, using email marketing or social media to create leads in your business or helping to merchandise your trade area or depot.
Our Services
Juno is a full service B2B marketing consultancy, with specialist experience in the construction industry. Juno can be your marketing team or support your existing marketing team. Either way, Juno can be an extension to your business.
To keep things simple, we split our services into 3 areas
- Marketing strategy – best for if you have limited or no marketing in your business, or you’d like to refresh your current marketing strategy
- Campaign creation – best for if you know what you want to achieve, but you just need help implementing it
- Project support – best for if you’re looking for support with a specialist project or a specific area of marketing, such as content planning, branding or regular email marketing
Find out more about our services here.
Alternatively complete our contact form below.
